Viva La Silk

Viva La Silk is an Austin based Afro Caribbean brand created by My-Cherie Haley. These hand-painted and dyed silks are versatile, eco-chic, and perfect for travel. My-Cherie is the artist and designer behind these pieces of wearable art. She’s been working with silks for over 10 years and recently she decided to relaunch her brand.

She’s been a long-time friend and when she reached out to me about collaborating on the launch I was excited to dive in. Over the last year, I’ve worked with Viva La Silk providing a range of services as a model, marketing consultant, and public relations representative. My diverse background and expertise in both marketing and fashion have helped Viva La Silk reach new audiences, connect with influencers and expand its online presence. Check out these highlights from some of our projects together. Contact me to learn more about consulting and branding opportunities.

 

PROMOTIONAL REELS


 

SUMMER LAUNCH


Heaven Fearn modeling Viva La Silk pink head scarf and kimono with pink one piece bathing suite, Tom Ford sunglasses next to fruit plate, holding strawberry
Heaven Fearn modeling Viva La Silk pink head scarf and kimono with pink one piece bathing suite, Tom Ford sunglasses next to fruit plate and champaign, holding strawberry
Heaven Fearn modeling Viva La Silk pink head scarf and kimono with pink one piece bathing suite, Tom Ford sunglasses next to fruit plate, holding strawberry
 

PUBLIC RELATIONS EVENT


Heaven Fearn modeling Viva La Silk blue kimono in jeans, white body suite and black heels in front of surf board
Heaven Fearn modeling Viva La Silk blue kimono in jeans, white body suite and black heels in front wall art
Heaven Fearn modeling Viva La Silk blue kimono in jeans, white body suite and black heels in front wall art
Heaven Fearn modeling Viva La Silk blue kimono in jeans, white body suite and black heels in front wall art
 

WEBSITE LAUNCH


Heaven Fearn modeling Viva La Silk black head scarf in black body suite
Heaven Fearn modeling Viva La Silk coral scarf in black body suite
Heaven Fearn modeling Viva La Silk coral scarf in black body suite
Heaven Fearn modeling Viva La Silk black scarf in black body suite curly hair down
Heaven Fearn modeling Viva La Silk black and white wrap pants in black body suite curly hair updo
Heaven Fearn modeling Viva La Silk black and white wrap pants in black body suite curly hair updo
Heaven Fearn modeling Viva La Silk black and white kimono in black body suite and jeans curly hair updo
Heaven Fearn modeling Viva La Silk purple head scarf with curly hair updo
Heaven Fearn modeling Viva La Silk purple scarf and black body suite with curly hair down